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Merchant Account Structure: Account Holders, Stores, and Names

How merchant accounts are structured — Account Holder vs Store, legal name vs trading name, Store IDs, and why store names cannot be changed after creation.

Account Holder and Store

Every merchant on the ValPay platform has two levels of account structure:

Level

What it is

Example

Account Holder

The merchant's legal registered entity. Where KYC verification happens. One per legal entity.

Smith Hospitality Pty Ltd

Store

A trading location or sales channel. A merchant can have multiple stores under one Account Holder.

The Grand Hotel Sydney, The Grand Hotel Melbourne

The Account Holder receives the overall settlement. Each Store shows its own transaction data in the portal.

Legal Name vs Trading Name — The Most Common Submission Error

These go in different fields and both must be correct.

The Legal Name is the merchant's registered business entity name, exactly as it appears on their government registration. This goes on the Account Holder record.

The Trading Name (also called a DBA, "Doing Business As") is the name the merchant's customers see. This goes on the Store record.

Example: "Smith Hospitality Pty Ltd" trades as "The Grand Hotel." The legal name is Smith Hospitality Pty Ltd. The trading name is The Grand Hotel.

Submitting the trading name in the legal name field is the single most common cause of KYC rejection. Always verify which is which before submitting.

Store ID

Once KYC is approved and a store becomes active, a Store ID is generated automatically. This is a unique identifier for each location or sales channel.

The Store ID appears in the portal under the Stores view once the store is active, is required by the merchant's technical team if they are integrating via API, and is referenced in system notifications to distinguish transactions between stores.

⚠️ Store Names Cannot Be Changed After Creation

There is no rename function. Once a store is created with a given name, that name is permanent — there is no override at any level.

Before creating a store, confirm the exact name with your merchant: spelling, capitalisation, and whether it should be the legal name or the trading name. This is especially important because store names visible to customers appear on receipts and card statement descriptors.

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